MDF Marketing Programs
for the B2B Technology Industry
Thoughtfully designed with MDF guidelines in mind and the necessary standards for proof of execution (POE) and proof of performance (POP)
The MDF Process
We're here to assist you at every stage of the process
MDF Programs
Create a campaign that will drive a real impact for your business
Strategy Starter
Create a comprehensive go-to-market plan tailored to your specific business goals, providing you with the blueprint needed to start building and executing your strategy
Deliverables
- Marketing audit & strategy recommendations report
- Cobranded templates
E.g. Emails, LinkedIn Posts, Sales Leave Behind, Infographic - Access to Reel Axis best practice guides and coaching
$5,000
Case Study Development BASIC
Show and tell how you have solved problems for your customers in a creative and engaging way
Deliverables
- Case study collateral
- Blog article
- LinkedIn social posts
- 3 Email promotional sequence
$5,000
Case Study Development STANDARD
Show and tell how you have solved problems for your customers in a creative and engaging way
Deliverables
- Case study collateral
- Blog article
- LinkedIn social posts
- 3 Email promotional sequence
- Animated video
$10,000
Case Study Development PRO
Show and tell how you have solved problems for your customers in a creative and engaging way
Deliverables
- Case study collateral
- Blog article
- LinkedIn social posts
- 3 Email promotional sequence
- Animated video
- Connection into CRM (automation)
$15,000
Blog
A great way to get started creating content. We’ll work with you to find engaging topics and write copy that captivates readers
Deliverables
- Creation of 3 high-quality blog articles including engaging graphics (up to 1,000 words)
$5,000
Blog & eBook
Equips your team with short and long form content. We’ll create thoughtful blog articles and then take a deeper-dive to produce an eBook that educates and positions you as a thought leader
Deliverables
- Creation of 3 high-quality blog articles including engaging graphics (up to 1,000 words)
- Creation of eBook
$9,000
Short Form Video
An effective way to overcome short attention spans and engage your clients with relevant and captivating content
Deliverables
- Facilitation of session recording
- Editing and creation of up to 5 videos
- Creation of LinkedIn posts promoting the videos
- Access to Reel Axis best practice guides and coaching to help you get the most out of your videos
$4,500
Stock Footage Video
Convey your message by using familiar and recognizable imagery to connect with your target audience
Deliverables
- Editing and creation of a video using high-quality stock footage and B-Roll (appx.60 seconds or less)
- Access to Reel Axis best practice guide to help you get the most out of your videos
$5,000
Animated Video
Great for demonstrating a process, transforming an individual into a character, or narrating a story
Deliverables
- Custom script narrated by professional voice actors to effectively communicate your story to your target audience
- Editing and creation of a captivating animated video (appx. 60 seconds or less)
- Creation of custom animations and motion graphics
- Access to Reel Axis best practice guide to help you get the most out of your videos
$7,000
Virtual Event Logistics
Offload your virtual event logistics and management to us – our standardization ensures maximum impact with minimal hassle
Deliverables
- Day of logistics and technical support for one event
- Zoom webinar account with a dedicated producer to record on event day
- Creation of custom registration page
- 3 post-event email nurture sequence
$3,500
Virtual Event Logistics (3-Pack)
Offload logistics and management for 3 events (i.e., a webinar series) – standardize the process to maximize success
Deliverables
- Day of logistics and technical support for three events
- Zoom webinar account with a dedicated producer to record on event day
- Creation of custom registration page
- 3 post-event email nurture sequence
$5,000
In-Person Event BASIC
Enhance the impact of your in-person event with optimized event assets and enhanced engagement
Deliverables
- Custom event registration page
- Customized event recruitment and reminder emails that drives attendance
- Graphic to promote event and drive attendance (LinkedIn, Website, emails, etc.)
- Post-email nurture sequence
- Graphic to showcase event highlights post-event (LinkedIn, website, emails, etc.)
- Best practice guide to help you make the most out of your event assets
$5,000
In-Person Event PRO
Unlock the full potential of your in-person event with our comprehensive marketing package
Deliverables
- Custom event registration page
- Customized event recruitment and reminder emails that drives attendance
- Graphic to promote event and drive attendance (LinkedIn, Website, emails, etc.)
- Post-email nurture sequence
- Graphic to showcase event highlights post-event (LinkedIn, website, emails, etc.)
- Best practice guide to help you make the most out of your event assets
- A compelling event description to attract vendor sponsors and increase MDF opportunities
- Target list build (to drive local attendees to your event)
$7,500
Content Syndication
Get top of funnel opportunities that are perfect for nurturing – an ideal solution for companies that have an established sales and marketing flywheel in place
Deliverables
- Creation of campaign landing page
- Crafting of a compelling promotional email for asset provided
- 100 Top of funnel opportunities
$7,500
Email Nurturing
Effective engagement with a prospect typically requires an average of nine touches, making email nurturing a critical component of the engagement and re-engagement process
Deliverables
- Creation of a series of 10 custom-designed emails that effectively engage your prospects. Each email tailored to your target audience and optimized to drive conversions
- Connection into CRM (automation)
$10,000
Top of Funnel Intent Package
Build a target audience using intent research to make sure your marketing efforts are directed to the right people.
Deliverables
- Intent report that shows companies researching your solutions.
- List of 100 prospects at these companies who engage with your content.
- Prioritization of prospects based on their likelihood of answering phone calls.
$10,000
Strategy Starter
Top of Funnel Intent Package
Case Study BASIC
Case Study STANDARD
Case Study PRO
Blog
Blog & eBook
Short Form Video
Stock Footage Video
Animated Video
Event 1-Pack
Event 3-Pack
In-Person Event BASIC
In-Person Event PRO
Content Syndication
Talk to our MDF Expert, Ann!
You can reach her anytime via ann@reelaxis.com
Download eBook
Download MDF Workbook
Watch: How to Maximize MDF
MDF Resources
Learn how to capitalize on MDF with these resources
eBook: 9 Market Development Fund (MDF) Trends to Watch
In this eBook, we break down the tactics you can leverage to deliver the type of experiences and content your customers and vendors want.
MDF Planning Workbook
Use this resource to plan your marketing and MDF funding for the next 6-12 months. It will help you identify key information needed for your proposal(s) and get you in the right mindset.
Video: How to Maximize MDF
During this workshop we teach you how to leverage vendor market development fund (MDF) dollars to supercharge your marketing and sales. So you can close more deals and grow your business.
About Reel Axis
We Love What Happens When Industry Expertise, Creativity, & Hard Work Come Together
Spend enough time in an industry and you’ll identify ways you can help drive it forward.
Our expertise in the technology space comes from years working in strategic internal roles, including strategy, leadership, and marketing. Our in-depth experience with MSP’s, VAR, Service Providers, and SaaS companies has equipped us to become some of the best marketers of the industry, in the industry.
Our expertise in the technology space comes from years working in strategic internal roles, including strategy, leadership, and marketing. Our in-depth experience with MSP’s, VAR, Service Providers, and SaaS companies has equipped us to become some of the best marketers of the industry, in the industry.